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Producing a memorable special event in New York is an exciting and challenging endeavor that takes a team of talented, creative people to be successful. When assembling your team, one of the most invaluable choices you will make is on a technical event production company. A technical event production company will have the creativity, experience, expertise and knowledge to help you realize your creative vision by providing the sound, video, staging and of course, event lighting.
Event lighting in New York is an especially crucial component of any special event. The New York market is highly competitive and in order to produce an event that will have your guests talking about it long after it’s over, your event lighting will have to play a crucial role in setting the tone of the environment, the mood and creating the “magic.” Let’s examine the five components that your technical event production company will take into consideration when designing, choosing fixtures and producing your event lighting in New York.
1. Venue Size
The first consideration when designing event lighting in New York is always the size of the venue. Your technical event production company will generally perform a site visit when first engaged, unless they are intimately familiar with your venue from having done production there previously.
The site visit is conducted to understand the physical limitations and capabilities of the venue along with any unique characteristics that may require particular lighting. Your production manager will generally speak with the in-house staff to determine if there is any equipment in-house and what may need supplementation. They will also work with the venue to determine what power is available in the venue so they can ascertain what is possible. Trussing and rigging needs or any other special characteristics that might affect the placement and size of the lighting system are all advanced as well.
Ultimately, the size of the venue will be very important in determining the size of the lighting system that will be needed, and will also prominently figure into the choices and types of lighting fixtures used.
2. Venue Layout
Along with the size of the venue, the site visit is used to understand the physical layout of the venue. For example, ceiling height, placement and dimensions of the stage (if one exists), electrical sources and any smaller rooms, hallways or architectural details that may need to be lit separately or featured using lighting or effects. If you require a video screen, they will determine the ideal location for placement.
The venue layout will figure prominently into the actual creative design of the lighting system, making sure that each area is lit effectively and appropriately for its usage.
There may also be considerations like interesting or dramatic architectural elements that figure into the lighting choices your designer will make. If, for example, there are prominent columns in the room, your designer may choose to uplight them using LED fixtures. There are wireless LED options that emit very little heat and are small enough to be discreetly placed around the room to accent particular elements.
3. Type of Event Lighting in New York
This brings us to the next area of consideration, the type of event you are producing. If you are producing a daytime wedding that will carry over into the evening, you may be dealing with the transition from natural lighting to mood lighting as the evening falls. Your designer will take this factor into consideration as they create your lighting plan.
The lighting requirements of a wedding are going to be completely different than a full-blown rock concert or theatrical production. Your technical event production company should have the experience of producing many different types of events in many different venues. They should have the expertise to design proper lighting to enhance the type of event you’re producing, whether it’s a trade show, conference, wedding, concert or gala!
4. Event Theme
If you have a creative theme for your event, your lighting choices can help to define the theme and enhance the overall environment. Proper lighting choices can enhance a formal wedding’s color scheme, or add the fun factor to an entertainment or business gathering. Lighting can even be used to project images, messages, logos or designs that can work with your theme to create a cohesive environment. For example, a corporate gathering can feature company logos projected onto walls or floors in light using the corporate colors. Entertainment, costumes and props combined with the proper lighting can establish your theme and work together to transform your event and introduce your guests to a whole new world.
5. Audience Demographics
Finally, your technical event production company will take into account the age and overall demographics of your audience when determining lighting choices and overall lighting design. The approach your lighting designer will take for a business conference attended by senior level executives is going to be much different than the approach for lighting a dance party featuring the hottest new DJ.
Working with a professional technical event production company to handle your event lighting in New York is a wise choice. Their knowledge, expertise, experience and creativity will help you to achieve your creative vision. While designing your event’s lighting plan, they will also take your budget into account in order to maximize impact.
Your event lighting in New York is a critical element of your production. When properly designed, lighting can create the perfect environment to magically transport your guests to another world! A professional technical event production company will understand the venue, the type of event, your event theme and the make-up of your audience while keeping a close eye on your creative vision, overall esthetic and event goals to ensure consistent magic from the moment the doors open until your last guest leaves.
