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As a producer in the competitive New York market it’s important to create an event that will stand out from your competitors. Every event has it’s own set of challenges and needs and one way to ensure that your event will be unique is through the creative use of lighting.
Event lighting in New York is best accomplished by teaming up with a professional technical event production company. They will be able to take your creative vision and your overall goals into account, creating the magic that will make your event a successful and a memorable night out for your guests.
Translating your creative vision into reality is in the realm of the lighting designer. Their years of experience, understanding of the latest technology and creativity can take your event lighting in New York to the next level. By having a deep understanding of how to use light to not only set the scene and mood, but also add texture, color and style to your event, a good lighting designer can create a totally new environment, or even transition unique environments throughout your event.
Let’s look at a few techniques the top designers of event lighting in New York regularly use to transform an average space into a sublime experience for your guests.
It’s All About Texture!
As lighting technology has evolved, the newest computerized light instruments have added texture along with color to the designer’s palette. Computer controlled automated lighting fixtures allow designers to project shapes, transitioning colors and even corporate logos.
By using textured lighting patterns to highlight architectural elements such as a staircase or column, for example, and projecting a repeating pattern on the major element, you can add a dramatic focal point to your event environment. Combining patterns or projecting similar or complementary patterns across various elements such as a staircase and carpet can add a dramatic flair and cohesion to an otherwise static environment.
Working With Color
Today’s technology offers a wider variety of color choices that are easier to use than ever before. Computer controlled technology and LED lighting makes changing colors as easy as pushing a button. But just because you have the option doesn’t mean you need to overuse it.
The top lighting designers working in New York today use color in moderation, often working with a lighting palette that keeps the eye entertained but not overwhelmed. Designers can incorporate corporate color schemes into networking events, for example, and the creative use of color can enhance any environment as well as your overall event. But, be aware that the overuse of color can create distractions that overload your guests.
As an example of proper use, using the newest LED technology you can use plain white LED uplighting to create an almost architectural element in the space by creating focused light columns. Then adding a simple lighting wash of a secondary color, for example gold to the LED light columns can add warmth and an excitement to the space.
This is a great example of using a limited color palette for maximum effect.
Then, adding another element to the mix by using focused pinspotting of a third color such as amber focused on table centerpieces can accentuate the environment even more. This can help to focus the eye by creating intimate conversation areas using slightly contrasting lighting colors.
Create Focus With Light
To continue on with this theme, event lighting in New York is all about focus. Many venues in New York offer interesting and exciting architectural elements, and proper lighting can add a real sense of excitement to an event. Using creative lighting to add elements of texture to perimeter walls and fabrics like drapes and tablecloths can create another layer of depth to the environment. By using warm color tones and a classic complementary color palette you can even make your guests look fabulous!
Because of the options offered by the latest technology, lighting no longer has to be a static medium. The newest moving light technology allows you to transition through various moods, colors, textures and designs to create entirely new environments by simply changing the color palette or design projections over the course of an event.
For example, cocktails can be served with a warmer brighter color palette as guests arrive for your event. For dinner, using focused beams of light, you can create intimacy for each table of guests, creating focus on individual table elements like centerpieces, to encourage conversation among your guests. As the night progresses the textures projected onto perimeter walls can become more exciting or dynamic and the color palette can get even warmer as the excitement builds for the entertainment portion of the evening.
Creating Magic
The creative use of light can create magic, even otherworldly environments and separate your event from your competitors. The possibilities for event lighting in New York have changed dramatically as technology continues to evolve and open up new creative design possibilities. New colors, advanced projection capabilities and the creative use of these elements by the hottest new designers are pushing the limits of what is possible in event lighting design.
The keys to innovative lighting design and creating magic for your event lie in texture, color and focus. By working with a qualified technical event production company, you can have access to all of the latest technology along with a team of design experts, technicians, and light operators with years of experience and a depth of knowledge. Create magic and make your next event memorable for your guests with the creative use of event lighting.
