As a conference presenter or producer, your goal is to create an event that has impact, effectively engages your attendees and provides benefits to your presenters. In a market as competitive as New York, that means taking a creative approach through the use of technology. Lighting, sound and video can play a huge role in the success of your event. When properly presented, the technical elements of your production can add impact, help you effectively engage with attendees, increase the confidence and effectiveness of your presenters and leave your guests talking about your event long after it’s over.
Professional audio visual companies can help you to create that magic and impact through their creative use of technology. They will bring experience, expertise, knowledge, talent and creativity to the table helping you to achieve your creative vision and easily meet your event goals.
Let’s look at eight ways audio visual companies can take your conference to the next level through the magic of A/V.
1. The Advantages of Pre-Planning
Working with a professional audio visual company from the earliest planning stages can make a huge difference when it comes to budget and impact. When sharing your creative vision, your A/V partner can bring their creativity to the project and design the perfect solutions.
If they are full service, they can make sure every technical element of your production is completely integrated and working together to give your event a cohesive aesthetic. Pre-planning allows you to address creative and budgetary issues early on. Working with a company that has experience in the market means they will probably have experience working with your venue and can bring that knowledge to the table making the planning process even more efficient.
2. Staffing Is Not An Issue
One advantage of working with professional audio visual companies is the full-service benefits they provide. Along with all of the planning and equipment, a full-service company can provide all of the technical staff needed to operate the sound, visual elements and lighting for your conference. In turn, that means your technical production needs are placed in capable hands freeing your time to concentrate on coordinating and managing all of the other aspects of your event.
3. Add Visual Impact
Almost every conference will incorporate visual content on screens. The right screen can add impact and engage your audience drawing them into the presentations. Your A/V company will have the experience and equipment to make sure your screens are the right size, and readable from anywhere in the room. They will take into account any visual obstructions and can create a multi screen display as needed.
4. Confidence Monitors Make Presentations Tight
Audio visual companies can help presenters stay on target. One “behind the scenes” piece of A/V technology is called a confidence monitor. Also known as a comfort monitor, it’s a screen that is positioned low in front of the lectern and is used to provide your presenter with their content. Much like a “teleprompter” the confidence monitor is visible only to the presenter and allows them to keep track of content without interrupting the presentation or distracting the audience. It increases your presenters level of control and confidence keeping their focus on the presentation, not the content.
5. Keep Presenters Focused With A Countdown Timer
Another behind the scenes piece of AV technology that can add impact and keep your audience engaged is a countdown timer. It seems like a simple item, but the fact is, a well run conference has a rhythm and a pace. Presenters can be kept on track by simply being aware of how much time the have left in their presentation. A countdown timer can be displayed right on the comfort monitor and can be managed from the control desk.
6. Create Excitement With Audio
An “audio sting” is a sound introduction that’s played as a presenter enters the stage. Audio can add an element of excitement and energize an audience before a key presentation. Audio stings can be music, voice overs or soundbites. You can add sophistication by pre-recording individual stings for each presenter or use a sound theme to add an element of consistency and set a mood.
7. Create Atmosphere With Lighting
Conference rooms are generally a blank slate, which isn’t necessarily a bad thing. Audio visual companies love creating environments with light. Lighting can focus attention or mask out bland areas. Lighting can set the mood, convey emotion, turn up the heat or cool things down and make them intimate, in short lighting keeps your audience engaged and excited by creating magic.
8. Make A Recording Of Your Event
Working with professional event technicians means you have the ability and talent to make a professional audio or video recording of your entire conference. Your technician can take an audio feed directly from the soundboard to a computer and have a digital record available to attendees practically in real time! You can use the recordings as a takeaway for attendees or sell it to people who couldn’t attend.
Audio visual companies can provide the flash and magic needed to make your event a true standout. Receiving an in-depth understanding of the latest state of the art technology by working with a professional audio visual company to handle the technical aspects of your event is a smart business decision.